Coffee Charm: Watching how coffee drives beauty
Coffee as an ingredient
A leading skincare brand was experiencing lower-than-expected performance for a new product launch, and was keen to understand whether coffee as an ingredient was a barrier to conversions and what the perceptions were with this unusual ingredient in the context of beauty and personal care.
The coffee experience
Using a diary study, users uploaded their real life product experiences with the placed product. Specifically the moments within this experience were analysed for perception related to the ingredient, and also the actual feel on the skin implicating the expectations around safety and efficacy. Self attested consumer videos and audios helped draw attention to what really mattered to consumers across the product feel, positioning story and also promised efficacy.
Dashboards were constructed around specific filters that allowed the review of several video, audio snippets on cohorts, skin types and more. AI summaries explained within minutes what large samples of users were saying, and what they had experienced.
Forward Path
The findings provided clear, actionable recommendations around the perception of coffee as an ingredient, and its actual feel on the skin as well as specific concerns around the same. The research gave insights within a few days only, identifying the key issues and enabling faster, insight-led decisions.